Progress Update, OIO 2.0
Published by Simon on June 17th, 2008A number of people have been asking me about the new version, so here’s an update. 
Is there an ETA yet?
No; it’s done when I’m happy with it. That’s all you’re getting for now!
How’s development progressing?
I’m extremely happy with it so far. It now runs on a very robust core that should be able to throw out a lot of pageviews with minimum resource usage. It will run as a standalone ad server if wanted, but it also looks and functions almost exactly the same when used as a Wordpress plugin as the current version does - which itself is an achievement, I think.
How will it perform?
You won’t find any big new features in the 2.0 release; that was never the aim. What I’m attempting to do is create a [..]
Working on OIOpublisher 2.0
Published by on May 28th, 2008I don’t know if it can be called a re-write from the ground up, but I’ve taken the first steps towards building a more versatile script, with standalone functionality & multiple platform compatibility in mind.
The end result should be an ad platform that works on any php website (more or less), but also integrates as seamlessly with Wordpress (and hopefully other platforms) as it does now.
Here’s hoping it’s a good one! [..]
The OIO Brand
Published by on May 12th, 2008I was thinking the other day about how to consolidate the OIO brand. As mentioned in earlier posts, there are a number of alternative blog monetisation ideas (as opposed to just selling ad space) being floated around to extend the brand.
Before that can be done effectively however, the underlying infrastructure needs to be in place. Let me use the upcoming partnership with ViralBlogAds.com (VBA, due to go into alpha testing this week) to explain the situation.
VBA is a standalone product, and will hopefully provide its own useful service to all blog owners. It is designed to integrate with the OIOpublisher API, in such a way that it will automatically fill ad slots that have yet to be filled through direct advertising. This way of working means that all avenues [..]
March Newsletter
Published by Simon on March 15th, 2008It seems like it’s been a while since I last sent out a newsletter, which is because it has been! Last month I started a new job in London, and have been busy getting to know the UK philanthropy market. However, OIOpublisher is still on track to fulfill its potential, with a couple of interesting partnerships on the way.
Before I go into more details on that though, there are a couple of other things to mention:
1.) There was a bug found in the tracker module last week, which now looks to have been resolved. I’d advise everyone to upgrade to v1.04 of the tracker, in order to make sure archived results aren’t duplicated:
http://download.oiopublisher.com/modules.php
2.) The affiliate system has been given a re-vamp. [..]
OIO Competing with Google?
Published by on March 13th, 2008I wasn’t overly happy when going to the TechCrunch website today, to see the top headline Google enters the ad management game. That sounds like bad news, right?
It seems that Google has realised the benefits of attracting the “direct sales” crowd. And it’s that group that OIOpublisher itself is targeting, albeit a very small section (bloggers, initially wordpress platform). I’ll admit that for a few minutes, I did feel a little depressed.
But, this could actually be a good thing:
1.) It’s going to create a lot of fresh buzz (hopefully) amongst bloggers looking at the potential for selling ad space directly. No reason OIO can’t ride that buzz too, especially as a (better!) Google alternative. Many people don’t like the idea of Google storing yet more of their data; they [..]
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